Today we unveil an updated brand identity as Lewer Benefits Group becomes LewerBenefits. The updated name and logo reflect what we have become since our establishment in 1956: a top-notch health insurance broker providing exemplary products to businesses and franchises across North America.
In 1980, our founder, D.C. Lewer, sketched this iconic emblem on a restaurant napkin to represent the four pillars of business: Manpower, Mercantile, Marketing, and Money. The four-colored echelons (orange, fuchsia, teal, and light green) remain at the heart of our brand.
Like the echelons, the Lewer name is a true cornerstone of the community with its companies. We continually look to streamline our business processes. The new name, LewerBenefits, drops “Group” from the old name and closes the space between the words. The lack of a gap and the single color of text unifies the logo. While seemingly simple changes, these modifications offer a clean, modern look and represent Lewer’s vision of a growing company looking toward the future.
Not to be forgotten, we have also begun trademarking our logo. This means we have the sole legal rights to all aspects of our logo usage and can amend it in the future as needed.
We hope you like the new LewerBenefits brand! While the look may have slightly changed, our exemplary service to our clients has not. Keep an eye out on our social media and website. We will be providing more updates and information as we strive towards greater excellence.